Streaming giant Netflix has announced its third subscription price increase in Nigeria since 2024.
Effective June 4, 2025, the new monthly rates are:
Premium Plan: ₦8,500 (previously ₦7,000)
Standard Plan: ₦6,500 (previously ₦5,500)
Basic Plan: ₦4,000 (previously ₦3,500)
Mobile Plan: ₦2,500 (previously ₦2,200)
Netflix stated that the adjustments are part of a global strategy to enhance revenue and fund its expanding content offerings. While the company hasn’t explicitly attributed the latest hike to inflation, it acknowledges that local market conditions, including taxes and inflation, influence pricing decisions.
This increase comes on the heels of a high subscription rate from network providers in Nigeria. In February 2025, MTN Nigeria increased the prices of several data plans following a 50% tariff hike approved by the Nigerian Communications Commission (NCC).
MultiChoice Nigeria, the operator of DStv and GOtv, announced subscription price increases effective March 1, 2025. The new rates included:
DStv Premium: ₦44,500 (up from ₦37,000)
Compact Plus: ₦30,000 (up from ₦25,000)
Compact: ₦19,000 (up from ₦15,700)
The successive price hikes across essential digital services have sparked widespread frustration among Nigerian consumers. The price hikes will significantly affect Nigeria’s streaming potential, especially given that data costs are already high. With inflation impacting the cost of living, many are reevaluating their entertainment and communication expenses.
In the same vein, it appears that streaming platforms tend not to perform well in Nigeria. The recent revelation by Jason Njoku, Co-founder and CEO of IrokoTV, says a lot in that regard. Whilst trying to position IrokoTV as a streaming platform from Nigeria, he lost millions and realised that the Nigerian market favoured content and distribution over streaming.
Amazon Prime Video has stopped accepting local content in Nigeria. Netflix, on the other hand, would no longer sponsor Netflix original shows and movies from Nigeria. These actions reveal a great deal about the profitability these streaming giants are achieving in the Nigerian market, or the lack thereof.
As Nigerians navigate these financial pressures, the affordability of streaming services, data plans, and pay-TV subscriptions remains a pressing concern for households across the country.
